Step Research integrates the power of technology and behavioral science (including psychology, sociology, neuroscience, anthropology, personality, economics, political science, customer research and communication studies) into people’s everyday lives in ways that help them understand themselves and others, enhance communication and interaction, take proactive and positive action with others, encourage self-development and personal progress, and preserve a unique behavioral identify and privacy.
Step Research will foster and develop a variety of research and development opportunities to enhance the scientific fields and create products relating to the above; donate and provide additional free or at cost services to educational groups, institutions and individuals.
Gene applies his study of behavior – with an MBA in Management and Organizational Behavior at Babson College and an Ed. M in Counseling and Consulting Psychology at Harvard University – to advance self-awareness in business and education. At Harvard he was fortunate to directly learn from luminaries in the fields of behavior and psychology including Chris Argyris and Robert Kegan.
Gene initially started his pursuit of identifying and understanding behavior patterns to improve marketing response. Gene set about to introduce more people to the fact that normal behavior patterns exist, they can be easily identified if you ask the right questions, there are many ways to understand different aspects of behavior, and that this knowledge helps each person understand their own behavior patterns, which makes them realize that not everyone gathers information and makes decisions the same way.
In education, Gene currently works with a private K-12 school in the areas of fundraising and enrollment. His experience with students as co-founder of the original Teen.com provided the opportunity to directly observe online teen behaviors, developing maturity – and lack thereof – and choices with 500,000 teens posting 1200 times/day on a wide-range of subjects.
Gene has served as Director of Marketing and Membership Growth on the Board of Directors for the International Association of Psychological Type, a global organization of consultants, coaches and leadership trainers.